The biggest phenomenon in the country today is definitely quiz shows on TV, with BIG prize money. And everyone wants to get their shot at fame and riches.

Kaun Banega Crorepati on Star Plus has taken the country by storm. Unprecedented viewership of this program has adversely affected alternate leisure businesses like theatres and restaurants in this time slot.

"Lock kiya jaaye", "Computerjee, phone lagaiye", "Fifty-Fifty", "Phone-a-friend" and other terms from the show have become part of everyday speech and humour.

The interest level is so high that every channel is launching a quiz or game show, with Zee Television rumoured to be preparing for a show with a Ten Crore prize kitty.

People are keen to prepare for these quiz shows. The sale of general knowledge books has gone up. The ordinary housewife and the busy executive all want their shot at the prize money and try desperately for hours to get through on the phone numbers for these shows, so that they can get invited.

What is needed is a means for people to get their chance to travel the road to their dreams. And earn some money on the way!

Crorepatibaniye.com brings a large range of trivia questions, categorised into 9 subjects (Arts & Entertainment, Geography, History, Literature, Mythology/Traditional Culture, Politics, Religion, Science & Technology, Sports). The questions are of a similar difficulty level as those on the most popular TV shows. They are graded into three difficulty levels. The first five questions are of Level 1 (easiest), the next five of Level 2 and the last five of Level 3 (hardest).

The site has a variety of options.

• Play Online and Win Prizes

There would be many opportunities for the user to win. The day is divided into 5 time zones, with separate prize money for each time zone.

This is just like the contest quiz, except that users can practice as long and as many times as they like. There is no prize money here. Their scores are tracked so that they can see their progress.

• Get a Daily Practice Quiz in Your Mail

Users can get a quiz as an HTML mail attachment every day and attack it at their leisure.

• Buy a Quiz Set

Users can purchase a set of 1000 questions, for a nominal sum of Rs. 500. They can choose their mix of subjects. The required quiz software is built in.

• Free E-mail Accounts

Users can also set up free e-mail accounts with us of the form myname@crorepatibaniye.com. The mailbox size is a huge 20 MB!

• Get Selected for a TV Appearance

On passing a specifically designed quiz set, the user can get selected for the next batch of participants on a quiz show. Which show, depends on what tie-ups we can work out with the various quiz shows on different channels.

Each person who logs on gets a different set of questions drawn from the data bank. On completing each level, the user becomes eligible for a prize.

Users can take the subjects individually, or all together (a choice of All Subjects) while practising. However, in the contest, they will have to answer questions drawn randomly from all the subjects.

One quiz set played at a time will contain 15 questions. There will be no time limit on solving the questions. The question will be presented to the user one at a time. On solving one question, the next one will be presented. For all wrong answers, the correct answer will be presented to the user.

The 15 questions will be graded into three categories. The first five questions will be in the ‘Easy’ category; the next five will be slightly harder to solve; and the last five will be in the ‘difficult’ category.

At the end, the user will be presented with his score and the option to take the same quiz again, or a new quiz.

All contestants who win in a particular time zone are eligible for a draw to decide the winner in that time zone. There will be three prizes in each time zone – for those that clear 5 questions (Rs. 1,000), 10 questions (Rs. 5,000) and 15 questions (Rs. 10,000). A separate draw will be held for each of the three prizes, among the contestants who have cleared that particular level.

At the end of the day there will be one grand prize (Rs. 20,000) among all the eligible contestants of that day who have cleared the third difficulty level.

In this manner, a total of Rs. 1,00,000 can potentially be given away in prize money every day. This will attract a lot of contestants to the site, since:

1. The contestants can play once in each time zone. Thus, they have multiple opportunities to win a considerable amount of money every day, depending on their combination of skill and luck, instead of one large amount at longer intervals.
2. There are 6 draws everyday among a smaller number of eligible contestants, increasing the probability of the contestants winning if play often.
3. The questions are not very difficult (though not for the knowledge challenged either!), attracting a wider audience.

1. Traffic Volumes: Due to the current mania of quiz shows, and the many opportunities to win money everyday, a high volume of traffic is expected for this site. We predict that over the first three months, the traffic will build up to a level of 15,000 visitors per day, and grow to a level of 50,000 within the first year.
2. Visitor Profile: The visitors will represent a cross-section of society, in all age groups from 15 to 50 years, in both sexes. Working people, housewives and students are all potential visitors.

The visitors will be people for whom money and its management for growth is important.

1. Sponsor Profile: Based on the above, this vehicle is ideal for promoting products with a mass appeal. This site is the ideal promotion vehicle for

1. FMCG companies like Colgate, Marico, Coke, Pepsi, Levers, Nestle, Cadburys, Pidilite, Godrej
2. Companies in the field of Travel, Personal Loans, Personal Finance Management, Credit Cards companies, Personal Banking etc.
3. Consumer/ Consumer Durable companies like Asian Paints, Reliance, Godrej etc.
4. IT companies, both hardware and software

The various sponsorship opportunities are:

1. Site Sponsor: One sponsor (or more co-sponsors to share the costs) will get the opportunity to get their logo and/or product messages on every web page. The daily e-mailed quiz and all e-mail messages from the site will carry the sponsor’s message.
2. Contest Sponsor: One sponsor per day. His message goes out on all on-line quiz pages for the day, as well as on the daily e-mailed quiz.
3. Promo Sponsors: The site plans special promos in the form of quizzes on the sponsors product or company, or on a related field. The questions will be based on some information on the product/ company/ field that will be provided before the quiz is taken. Prizes in this case could be:

 

1. Cash
2. Products related to the sponsor’s field of activity. For example, a car from a car loans company or a car manufacturer, or a holiday for two from a travel company, home articles or furniture from a paint company.
3. Any non-related products or services. For example, a stereo system from an FMCG.

 

4. Banners Ads: These ads appear at random from a bank of ads. The sizes (width x height in pixels) are 468x60, 100x50, 100x200 etc.
5. URL Links: Links to the sponsor’s site from the sponsors message on the page, or a text link.
6. Sub-Sites: A detailed site for the sponsor can be built in, related to specific promotions and events like product launches etc.

To use the quiz, or any of the other facilities on the site, users will have to sign up the first time (Name, E-mail and Password are the only compulsory information; Phone number is optional). Thereafter, they will have to log-in. The site will track visitors in the following ways:

1. Total visitors per day.
2. Loyal customers: those that sign up for a daily e-mail quiz, and those that return regularly.
3. Total data bank of visitors.

Prize winners’ names will be posted on the site. They will be also be contacted by e-mail and asked to send their postal address for sending them the cheque.

Sponsors will be given fortnightly reports of tracking data.

The site will be expanded to include the following related concepts:

1. An education site targeted at High School and college students.
2. Sale of education and knowledge products.
3. Online Direct Marketing using our data
4. A site for evaluating and comparing financial products and services